HXE and Hilton's transaction volume in meeting bookings reached a record high in the first four months of 2025, surpassing the peak transaction volume in 2019 before the pandemic. Despite a decline in average order value, both parties acknowledged the cooperative achievements resulting from their efforts in securing more orders and made thorough predictions and preparations for the market challenges ahead.

46 Hilton hotels in Southeast Asia signed agreements with HXE, beginning to provide Chinese companies with a more convenient and efficient meeting booking model for overseas expansion. Hilton became one of the first partners in HXE's "Sailing Towards a New Global Trade Landscape" themed promotional event.

This high-level visit and meeting revolved around three core objectives:

1. 1. Gaining Insight into the National MICE Market Dynamics

   Through HXE's self-developed industry big data system, real-time analysis was conducted on the distribution of meeting and event demand nationwide, fluctuations in hotel resource supply and demand, and customer behavior trends.

2. 2. Exploring the Core of Efficient Service

   A site visit was conducted to observe the work environment of the meeting consultant team, understanding the entire service loop from demand matching to transaction completion, and experiencing the efficient service model of the "professional consultant + AI" dual-engine approach.

3. 3. Decoding the Next-Generation AI Smart Workbench

   A key demonstration was given for HXE's newly developed AI smart meeting management workbench system. This system initially achieves AI agent empowerment in multiple key modules throughout the entire meeting and event process, marking the MICE industry's imminent entry into the era of "AI full-value-chain empowerment."

Visit Record – From Data Dashboard to Future Lab

Industry Outlook: From Chinese Practice to Global Expansion

In a closed-door meeting following the visit to the headquarters, both parties discussed business issues related to three strategic topics:

1. 1. AI Reconstructing MICE Service Standards, Understanding the Development Trend of AI Gradually Empowering MICE;
2. 2. Focusing on Changes in Market Customers and Demands, and Suggesting Adjustment Strategies for Hotel Operations;
3. 3. The Current Status and Plans of Cooperation Between the Two Parties in Southeast Asia and Overseas.

HXE’s Eventbest is a leading digital platform for meeting resources in China. Through its self-developed intelligent system platform and professional consultant team, it provides one-stop meeting solutions for over 400,000 enterprises. The platform connects in real-time with over 90,000 partner hotels nationwide, achieving rapid provision of meeting venue solutions within 28 minutes. The next step will be to leverage AI Agent to provide clients across various industries with full-process planning for meetings and events, one-stop integration of resource supply chains, and intelligent tool support, continuously leading the digital transformation wave of the MICE industry.

Recently, with the upcoming launch of premium hotel resources, including Hilton hotels in key cities such as Singapore and Bangkok, on the HXE overseas platform - Eventbest, this dialogue that originated in Beijing is injecting new transformative genes into the Asia-Pacific and even global conference and event industry.