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SINGAPORE, Aug. 11, 2026 /PRNewswire/ -- Millennium Hotels and Resorts (MHR), a global hospitality leader with a portfolio spanning key destinations worldwide, has entered into a Strategic Partnership Program agreement with HXE in Singapore. The partnership combines MHR's global hospitality network with HXE's digital MICE platform to create new opportunities for corporate meetings and events while supporting the growing demand for seamless, technology-enabled event planning.

Hilton Group executives visited HXE Eventbest to discuss the future of the MICE industry empowered by AI

On May 21st, 2025, Ben George, Senior Vice President of Hilton Hotels Corporation, and Wendy Huang, Senior Vice President of Hilton Greater China and Mongolia, led a team on a working visit to the Beijing office of HXE (Eventbest).

The China Hotel Association and HXE jointly released the "2023 China Conference Hotel MICE Market Internet Development Report".

The China Hotel Association and HXE (Eventbest), a well-known Chinese domestic online meeting booking platform, jointly released the "2023 China Meeting Hotel MICE Market Internet Development Report." At the conference, Zeng Lanfeng, co-founder of HXE, provided a detailed interpretation of the report. The report reveals structural changes in the online MICE market's demand for corporate meetings in 2023.